ruth
Before pitching a story idea to an editor, a good journalist would have done their research to find out about the audience of the publication or show.
The journalist would know:
✔ The demographics of who will read, listen or watch the story
✔ What stories have been published or broadcast on that topic before
✔ What topics the audience is interested in
✔ How this publication or show differs from the competition
✔ What stories the editor personally is likely to favour
Applying for a job is no different. Do your research and find out what sets this organisation apart. This can be done by looking at the organisation’s website, their annual reports and their LinkedIn page. What are their values, mission statement and culture?
You can go even further, and check out reviews and insights of organisations on Glassdoor: https://www.glassdoor.com.au/ – you may even find examples of past interview questions there. You can also do some web-based research and see if the organisation has been in the news recently.
Or, like any good journalist, you can contact your sources. If you know someone who works there reach out and ask them if you can conduct an informational interview. If not, see if you can get an introduction to someone who works there or reach out cold on LinkedIn.
If there is a contact person listed on the job advert, ask them some pertinent questions while letting them know why are you a good match for the role. If it is a government role, see if there is anyone acting in the position.
If you get to interview stage, do some “stalking” of your interviewers. What is their role at the organisation? Why do you think they have been tasked with interviewing you? Do you have anything in common? Is there something on their profile that interest you, maybe you can make small talk about it during the interview to build rapport.
Finally, when asked questions like “Why do you want to work here”, remember your audience. In reality, these types of questions are more about asking why they should hire you and whether you are a good match, than finding out your interest in the company’s perks like their flexible work policy.
If you struggle to tell your career story (and pitch yourself to an audience) reach out.
Through one-on-one coaching sessions, Career Storytelling builds on my experience as an award-winning journalist combined with over 7 years in the careers space.
I have seen the positive impact storytelling can have on my clients’ careers in helping them achieve their goals.
Interested? Book a free 15 minute chat to discuss your situation.
(Image: Vlada Karpovich, Pexels)