Stephanie Ifrah: architect to founder of the brand The Rose
Stephanie Ifrah is the founder of the brand The Rose. She moved to Australia from France where she was an architect. Her story provides some deep insights into the role …
Amit Turkenitz: software developer -> business owner and photographer -> entrepreneur and product creator -> UX consultant -> product manager -> data engineer
To understand how successful career changers tap into chance and happendipity (happenstance/serendipity), I continue my interview series with Amit Turkenitz who has changed careers six times navigating IT, tech and …
Sonia Singh: science communicator to Tree Change Dolls creator to speech pathologist
To understand how successful career changers tap into happendipity (happenstance/serendipity), I continue my interview series with Sonia Singh, the creator of Tree Change Dolls – a hobby that went viral. …
Agathé Kerr: IT consultant to pastry chef
To understand how happendipity (happenstance/serendipity) works, I interviewed Agathé Kerr, an IT consultant turned pastry chef. Her French patisseries are based in Melbourne: https://shop.agathe.com.au/ Here are the key takeouts from …
What story are you telling yourself?
Many of the clients I coach lack confidence. Sometimes all they need is for someone to hold up a mirror to show them that the negative story they are telling …
choose a structure
When writing news articles, journalists will often front-load their stories by following the inverted pyramid structure. This structure involves putting the most important information (ie the who, what, where, why, …
write your own profile
Writing a good LinkedIn About section that you are happy with can be tricky. Particularly if you are not good at pitching yourself! One way to get the creative juices …
kill your darlings
Experienced writers will often give this piece of advice: “Kill your darlings”. When writing fiction, this means getting rid of unnecessary elements of a story – even though you may …
know your audience
Before pitching a story idea to an editor, a good journalist would have done their research to find out about the audience of the publication or show. The journalist would …
burying the lead
A common phrase in journalism is “Don’t bury the lead”. The lead (also spelt “lede”) is the introduction of an article or news report, so burying the lead means either …