ruth

Many of the clients I coach lack confidence. Sometimes all they need is for someone to hold up a mirror to show them that the negative story they are telling …

When writing news articles, journalists will often front-load their stories by following the inverted pyramid structure. This structure involves putting the most important information (ie the who, what, where, why, …

Writing a good LinkedIn About section that you are happy with can be tricky. Particularly if you are not good at pitching yourself! One way to get the creative juices …

Experienced writers will often give this piece of advice: “Kill your darlings”. When writing fiction, this means getting rid of unnecessary elements of a story – even though you may …

Before pitching a story idea to an editor, a good journalist would have done their research to find out about the audience of the publication or show. The journalist would …

A common phrase in journalism is “Don’t bury the lead”. The lead (also spelt “lede”) is the introduction of an article or news report, so burying the lead means either …

Any journalist worth their salt knows what a hook is. It is the opening statement to the story, it grabs the reader’s attention, drawing them in to read more. When …