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A common phrase in journalism is “Don’t bury the lead”.
The lead (also spelt “lede”) is the introduction of an article or news report, so burying the lead means either that the most important parts of your intro are hidden by other distracting information or that the lead only surfaces half-way through the story.
The idiom “Don’t bury the lead” also holds true in careers: for example, in your job applications, LinkedIn About sections or answers to interview questions.
A hiring manager will take 6-8 seconds to put your application on the “yes” or “no” pile, so why bury your most important achievements on the second page of your resume or in the third paragraph of your cover letter.
If you don’t have a Summary section on your resume you are also burying the lead. Don’t make a hiring manager read through your experience to understand your career story, hook them in with a strong lead right from the start.
Here are some practical ways to ensure you never bury the lead.
If you struggle to tell your career story (and showcase your lead) reach out.
Through one-on-one coaching sessions, Career Storytelling builds on my experience as an award-winning journalist combined with over 7 years in the careers space.
I have seen the positive impact storytelling can have on my clients’ careers in helping them achieve their goals.
Interested? Book a free 15 minute chat to discuss your situation.