Experienced writers will often give this piece of advice: “Kill your darlings”. When writing fiction, this means getting rid of unnecessary elements of a story – even though you may …
know your audience
Before pitching a story idea to an editor, a good journalist would have done their research to find out about the audience of the publication or show. The journalist would …
burying the lead
A common phrase in journalism is “Don’t bury the lead”. The lead (also spelt “lede”) is the introduction of an article or news report, so burying the lead means either …
hooking your audience with a career story
Any journalist worth their salt knows what a hook is. It is the opening statement to the story, it grabs the reader’s attention, drawing them in to read more. When …